Parasuco jeans trends
This year, Parasuco celebrates its 35th anniversary. To commemorate the event, what could possibly better than an ad campaign featuring the PE2010 collection and renowned photographer Raphael Mazzucco ?
This colourful campaign brings back all the qualities that have Parasuco one of the world’s most sought-after brands. The boldness, the sex appeal, the creativity and the technological advancement are all traits that have made Parasuco the leader in jeans fashion. This year, the focus is on color – slightly acid colors, red, purple, white, tie-dyed and blending effects – embellishments and pre-washed looks. This is all intended as a nudge to the 1980’s with a 21st century flair.
Our jeans cut have become new classics, with different variations. The skinny jean, very easy to wear with heels, ballerina-type shoes or high boots; the chouchou, which fits virtually every woman; the 5-pocket classic with a straight leg and the bootcut jean, which in no way resembles the old style bellbottoms. All these styles allow to move from day activities to nightlife in no time. Also, this season, Parasuco introduces trendy items, such as harem and cargo pants, as seen on runways in Paris, London and Milan.
Yes, Parasuco has something to suit every style!
